Our first Tennessee billboard is up and running along Nashville’s busy Interstate 40.
And it’s already making headlines in the state: The Tennessean ran a long feature about it, and outlets across the state picked up the story, from The Jackson Sun to the Commercial Appeal in Memphis.
We’re planning more billboards across the state, including in central Tennessee — deeper in MAGA territory, where the people who need to see this message most will drive right past it.
We chose Nashville first because it’s a high-traffic, high-visibility spot — and because plenty of red voters live right alongside the blue ones there, exactly the mix we’re built to reach.
And it’s working — people are talking about it, sharing it, and asking how they can get involved.
As The Tennessean pointed out, this campaign now spans 19 states — from Florida to California, Louisiana to Arizona — and we’re aiming to hit all 50.
Billboards are just the start. I’m following right behind — heading to Nashville for a book talk.
Here’s what we’ve learned: the billboard sparks curiosity, and showing up in person turns that curiosity into real conversations. That’s how we reach people ready to leave MAGA.
There are people out there right now having doubts about MAGA, wondering if it’s safe to say so out loud. Our next billboard could be the thing that gives one of them permission to leave — and with less than 4 months until the midterms, timing matters.
Your gift of $10, $25, or $50 puts up the next sign, and breaks us into our 20th state.
Thanks for being with us on this odyssey,
Rich
