MS NOW asked me why loyal Trump supporters are finally breaking

Leaving MAGA is in the national spotlight — again.

I joined MS NOW’s The Weeknight to speak about the cracks forming inside Trump’s base — and why his January 6 slush fund is accelerating the exit from MAGA.

Trump isn’t flirting with authoritarianism anymore. He’s all in.

I saw where this train was heading years ago. At first, I had trouble accepting it — I nervously watched out the window as we rode past red flag after red flag.

But finally, I hit my breaking point. Even the sunk cost fallacy couldn’t keep me in such a toxic community, supporting such a dangerous man anymore.

And I know from the messages flooding my inbox that thousands of others are hitting theirs right now. Some have been wrestling with doubt for days. Others for months, even years.

They need to hear that it’s okay to leave. It’s time — too many red lines have been crossed. If they’re having doubts, they’re not alone.

“I told you so” might feel cathartic, but research shows it doesn’t work. Empathy, shared context, and community are the strongest tools we have to pull people out of extremism.

That’s exactly what Leaving MAGA offers — and that’s why we’re running billboards in 18 different states, and raising the funds to reach all 50. We’re meeting people where the doubt is already there. The first billboard near Trump’s Mar-a-Lago goes up tomorrow. Help us get them up all over the country.

HELP FUND BILLBOARDS IN ALL 50 STATES

When I founded Leaving MAGA, my dream was to bring others along on the same journey — to watch their hatred and disillusionment melt away, replaced by camaraderie and hope.

I’m seeing it happen. And the more resources we have, the more people we can pull out.

Right now, people inside MAGA are Googling “how do I leave?” We need to be the answer they find.

Chip in $10, $25, $50, or any amount to fund billboards in all 50 states — and connect someone on the verge of quitting MAGA with someone who already did.

If you’ve saved your payment information with ActBlue Express, your donation will go through immediately:

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We have to strike while the iron is hot, and right now the heat on MAGA is scalding.

It’s always a stellar day to leave MAGA.

Thanks for being with us on this odyssey,

Rich

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